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What do students seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates.
World’s Most Attractive Employers: Top Trends and Aspirations for 2024
What makes the world's leading companies so desirable for talent?
Universum has released the results of its 16th annual World’s Most Attractive Employers report. In 2024, Universum surveyed over 144,000 business, engineering, and IT students in the world’s 9 largest economies (Brazil, Canada, China, France, Germany, India, Italy, the UK and the US). We asked these groups of future talent to provide insights into the company characteristics they find most attractive in a potential employer, as well as who they perceive to be their ideal employer.
Our 2024 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.
This year’s report includes:
Key findings from the 2024 research
Methodology and key career profiles
Navigating 2025
World’s Most Attractive Employers: Rankings
And much more!
Download the eBook today to find out more, and learn how to navigate the upcoming year!
Where are the World's Most Attractive Employers located?
Why should you follow the WMAE?
By following the world’s most attractive employers, we can analyze the desires of talent and find out how those desires align with their perceptions of potential employers. Understanding the motivations of candidates will help companies of any size be better prepared to attract, recruit and retain talent.
