Universum Introduces Enhanced Talent Insights for 2025

Transforming Talent Insights

Universum’s 2025 Talent Survey Updates 

For over three decades, Universum has been at the forefront of global employer branding, delivering critical insights through our annual talent survey. As the talent landscape becomes increasingly complex, our commitment to supporting businesses in attracting the right talent remains steadfast. 

Today’s hiring environment presents unprecedented challenges, with global talent shortages, skills gaps, and rapidly shifting employee expectations impacting every industry and region. Universum’s surveys have long been a cornerstone for crafting EVP's and shaping effective talent communication strategies. Guided by our customers’ needs and market trends, we are proud to announce a series of transformative updates to the 2025 Talent Survey.   

Key Enhancements for 2025 

Expanded Brand Image Data

Starting in 2025, our survey will capture brand image perceptions from both those who view the employer as their ideal choice and those who are considering the employer. This dual-layered approach provides a holistic understanding of employer brand perception and allows companies to refine their strategies beyond their core advocates. 

Enhanced Attribute Framework 

We’re introducing a new attribute framework with 24 attributes grouped into nine themes. This updated structure offers sharper insights into targeted talent groups, empowering companies to communicate with precision and authenticity. 

Advanced Digital Delivery 

We are moving to an all-digital delivery model through our interactive Universum Insights Platform. The platform enables users to explore dynamic data, generate customizable PowerPoint reports, and access insights with greater flexibility. Delivery consulting meetings will complement this platform, ensuring users derive maximum value from the new format. 

Market Adjustments with Tailored Solutions 

To better align with demand, we are reducing the number of syndicated talent survey markets. However, our custom survey capabilities remain available, offering bespoke solutions across any market and target group. With decades of experience in over 70 markets, we are committed to meeting your specific needs. 

As we roll out these updates, we are excited to equip our clients with the tools they need to navigate today’s competitive talent market effectively. These changes reflect our dedication to innovation and our mission to provide unmatched support in your talent acquisition journey. 

Yusuf Azoz,  
Universum CEO

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If you’d like to learn more about how these updates could support your talent strategy, feel free to schedule a conversation with one of our consultants.