We help ambitious employers attract the right talent for success

We are the world's leading provider of talent research and employer branding expertise. Let us be your trusted advisor and help you build a brand talent will fall in love with.

Our Employer Branding Success Cycle

we know talent

Employer Brand & Talent Insights

Boost your talent strategy and make smarter decisions with findings from the world’s longest running talent research.Learn more

Employer Value Proposition

Enhance employer attractiveness by crafting a powerful Employer Value Proposition.Learn more

Employer Brand Concepts & Content

Boost your company's image and become an employer of choice.Learn more

Employer Brand & Recruitment Marketing Campaigns

Optimize your online presence by reaching the right audienceLearn more

Boost your talent strategy and make smarter decisions with findings from the world’s longest running talent research.Learn more

We ask questions and use data to drive our strategies and recommendations.

Enhance employer attractiveness by crafting a powerful Employer Value Proposition.Learn more

We build and implement employer brands to maximize talent attraction, retention and engagement.

Boost your company's image and become an employer of choice.Learn more

We move with intention; creating content, ads and experiences that convert impressions into candidates.

Optimize your online presence by reaching the right audienceLearn more

We measure, improve and then measure again because we know that incremental progress compounds over time.

🏆 2025 Student Rankings are coming soon!

Be the first to discover the most attractive employers as ranked by students worldwide. The first rankings drop in late April—subscribe now for exclusive early access!

🔎 Curious about what’s coming? Learn more about key markets and release dates in our 2025 Universum Student Rankings article.

Trusted by leading employers worldwide

It’s essential to use data to drive our Employer Branding and marketing strategy. Universum provides valuable and constructive information to enable Microsoft to make decisions that attract high quality candidates and strengthen our employer brand. Universum’s survey platform supports Microsoft’s understanding of the market dynamic and our positioning within the competitive landscape

Melanie Sharpe

Senior University Recruiting Manager, Asia Pacific, Greater China & Japan, Microsoft

Is your company an attractive employer?

Discover how you rank in the eyes of early career talent with Universum's Most Attractive Employer Rankings.

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Elevating Market Research with Global Standards

At Universum, we're proud to be a beacon of trust and excellence in talent research. As a Corporate Member of ESOMAR, the world's leading market research organization, we adhere to the highest standards of quality and ethics. Our commitment to the ICC/ESOMAR International Code ensures reliable, ethical research that illuminates the path to strategic decision-making.

Employer Branding Resources

Employer Branding Guide

Discover how to attract top talent in today's competitive job market. Learn actionable strategies, explore examples, and access best practices to elevate your employer branding.

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Employer Branding Definition

What is employer branding, and why is it so important? Learn about building and maintaining a compelling employer brand that sets your organization apart.

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EVP (Employer Value Proposition)

The Employer Value Proposition (EVP) defines your brand’s strategic direction. It reflects your company’s values, market needs, and helps align internal culture with external expectations.

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