Employer Branding. Driven by data.

At Universum, we know talent. We empower employers to attract, engage and retain the best talent by taking the guesswork out of recruitment marketing.

35 years of insights to identify attractive employers globally

+250k
Yearly respondents

Unique data at your fingertips compiled from over 250 000 students and professionals

+3 000
Evaluated employers

Access competitor benchmarks and insights for over 3000 employer brands

15
Markets

Uncover global trends and deep dive on insights from 15 markets across the globe

2 200
Educational institutions

Collaboration with 2 200 schools and universities reveal what the next generation of talent thinks

Explore the insights

🔎 Curious about what’s coming? Learn more about key markets and release dates in our 2025 Universum Student Rankings article.

Trusted by leading employers worldwide

Ready to attract and retain top talent through a proven, data-backed approach?

Our Employer Branding Success Cycle starts with in-depth insights, shaping an Employer Value Proposition (EVP) that sets you apart. We then bring your brand to life through compelling content, recruitment marketing, and storytelling that resonates with talent. Finally, our Employer Branding Academy equips your team with the skills and certification needed for long-term success.

Explore our solutions
Employer Branding NOW 2025 eBook
What trends will impact employer branding in 2025? Get the insights on why hiring remains challenging, the growing role of AI, what's fueling changes in EVP's.
Get your free copy

Elevating Market Research with Global Standards

At Universum, we're proud to be a beacon of trust and excellence in talent research. As a Corporate Member of ESOMAR, the world's leading market research organization, we adhere to the highest standards of quality and ethics. Our commitment to the ICC/ESOMAR International Code ensures reliable, ethical research that illuminates the path to strategic decision-making.


2025 Student Rankings are coming soon!
Be the first to discover the most attractive employers as ranked by students worldwide. The first rankings drop in late April. Subscribe now for exclusive early access!
Is your company an attractive employer?
Discover how you rank in the eyes of early career talent with Universum's Most Attractive Employer Rankings.
See how your company ranks

Employer Branding Resources

Employer Branding Guide

Discover how to attract top talent in today's competitive job market. Learn actionable strategies, explore examples, and access best practices to elevate your employer branding.

Employer Branding Definition

What is employer branding, and why is it so important? Learn about building and maintaining a compelling employer brand that sets your organization apart.

EVP (Employer Value Proposition)

The Employer Value Proposition (EVP) defines your brand’s strategic direction. It reflects your company’s values, market needs, and helps align internal culture with external expectations.
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